"Spike The Pool" Event
In 2016 Tervis launched their newest innovation, the Tervis wine glass, finally giving people the freedom to enjoy their wine in places they previously couldn't. To announce its arrival, we teamed up with celebrity chef Spike Mendelsohn to throw "Spike The Pool," a quintessential pool party at the SOBE Food and Wine Festival. Party guests were encouraged to break all the typical pool rules starting with instructions to "Have Glass At The Pool" and enjoy wine cocktails from The Dive Bar. Other rules broken included "Eat Before Swimming" with gourmet bites made by Spike, "Splash Please" with retro-inspired synchronized swimming performances, and "Running Is Fine" where teams of celebrity chefs battled in a full-on pool olympics.