Beats Headphone Covers
NFL Response Campaign
When the NFL and Bose decided to put a ban on Beats headphones, it was seen as a loss for Beats, when in fact, it was an opportunity.
By covering the headphones up, and drawing attention to the fact that the players refused to take them off, even with the ban, you could
make more even more noise for the brand. I designed a pair of covers for Kaepernick and Sherman, and overnighted them to their respective stadiums. The covers had no Beats branding, but were instead customized to each player, sending the message that it was never about displaying a logo, but about the player's right to prepare for a game the way that they wanted.